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Public information campaigns & opinion research : a handbook for the student & practitioner /

Based upon the experiences of campaign practitioners and multidisciplinary insights, this handbook explains how to plan implement and measure public opinion using survey research and market research tools.

Bibliographic Details
Call Number:Libro Electrónico
Other Authors: Klingemann, Hans-Dieter (Editor), Römmele, Andrea, 1967-
Format: Electronic eBook
Language:Inglés
Published: London ; Thousands Oaks : SAGE, 2002.
Subjects:
Online Access:Texto completo