Chargement en cours…
Behavioral pricing /
Price management is one of the most central and sensitive elements of the process of managing a successful brand. Even a small change in price can have a disproportionate change in profitability, thereby increasing the importance of accurate and scientific ways of determining optimal prices. Previou...
| Cote: | Libro Electrónico |
|---|---|
| Autres auteurs: | , |
| Format: | Électronique eBook |
| Langue: | Inglés |
| Publié: |
Bradford, England :
Emerald Group Pub.,
Ã2004.
|
| Collection: | Journal of Product & Brand Management.
v. 13. |
| Sujets: | |
| Accès en ligne: | Texto completo |
Table des matières:
- Abstracts & keywords; Introduction; Reference prices in retail advertisements; Consumer price knowledge in the German retail market; Price knowledge; Pricing dynamics in the online consumer electronics market; Capturing the effects of coupon promotions in scanner panel choice models; Iso-profit pricing for product lines; Internet currency.