Behavioral pricing /
Price management is one of the most central and sensitive elements of the process of managing a successful brand. Even a small change in price can have a disproportionate change in profitability, thereby increasing the importance of accurate and scientific ways of determining optimal prices. Previou...
Call Number: | Libro Electrónico |
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Other Authors: | , |
Format: | Electronic eBook |
Language: | Inglés |
Published: |
Bradford, England :
Emerald Group Pub.,
Ã2004.
|
Series: | Journal of Product & Brand Management.
v. 13. |
Subjects: | |
Online Access: | Texto completo |