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Behavioral pricing /

Price management is one of the most central and sensitive elements of the process of managing a successful brand. Even a small change in price can have a disproportionate change in profitability, thereby increasing the importance of accurate and scientific ways of determining optimal prices. Previou...

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Bibliographic Details
Call Number:Libro Electrónico
Other Authors: Estelani, Hooman, Maxwell, Sarah
Format: Electronic eBook
Language:Inglés
Published: Bradford, England : Emerald Group Pub., Ã2004.
Series:Journal of Product & Brand Management. v. 13.
Subjects:
Online Access:Texto completo