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Behavioral pricing /
Price management is one of the most central and sensitive elements of the process of managing a successful brand. Even a small change in price can have a disproportionate change in profitability, thereby increasing the importance of accurate and scientific ways of determining optimal prices. Previou...
| Clasificación: | Libro Electrónico |
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| Otros Autores: | , |
| Formato: | Electrónico eBook |
| Idioma: | Inglés |
| Publicado: |
Bradford, England :
Emerald Group Pub.,
Ã2004.
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| Colección: | Journal of Product & Brand Management.
v. 13. |
| Temas: | |
| Acceso en línea: | Texto completo |
| Sumario: | Price management is one of the most central and sensitive elements of the process of managing a successful brand. Even a small change in price can have a disproportionate change in profitability, thereby increasing the importance of accurate and scientific ways of determining optimal prices. Previously published in: Journal of Product & Brand Management, Volume 13, Number 6, 2004. |
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| Descripción Física: | 1 online resource (76 pages). |
| Bibliografía: | Includes bibliographical references. |
| ISBN: | 1845440250 9781845440251 1845441893 9781845441890 1280514507 9781280514500 9786610514502 661051450X |