Cita APA (7a ed.)

Estelani, H., & Maxwell, S. (2004). Behavioral pricing. Emerald Group Pub..

Cita Chicago Style (17a ed.)

Estelani, Hooman, y Sarah Maxwell. Behavioral Pricing. Bradford, England: Emerald Group Pub., 2004.

Cita MLA (8a ed.)

Estelani, Hooman, y Sarah Maxwell. Behavioral Pricing. Emerald Group Pub., 2004.