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Knowledge-based marketing : the twenty-first century competitive edge /
In recent years even governments around the world are beginning to understand that knowledge is a critical contributor to stimulating the rapid growth of entire economies. It is argued that in a modern economy, knowledge is the most important resource within the companies based within any country.
| Call Number: | Libro Electrónico |
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| Main Author: | |
| Format: | Electronic eBook |
| Language: | Inglés |
| Published: |
London ; Thousand Oaks, Calif. :
SAGE,
2004.
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| Subjects: | |
| Online Access: | Texto completo |