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The academic/practitioner divide in marketing - myth or reality? /
In marketing, as in other areas of management studies, there is a feeling abroad that lines of communication need to be improved between those who work largely in the academic sphere and the practitioner community. Introduces the papers presented in this special issue, which explore the nature of th...
| Call Number: | Libro Electrónico |
|---|---|
| Other Authors: | |
| Format: | Electronic eBook |
| Language: | Inglés |
| Published: |
Bradford, England :
Emerald Group Pub.,
Ã2004.
|
| Series: | Marketing Intelligence & Planning.
v. 22. |
| Subjects: | |
| Online Access: | Texto completo |