The academic/practitioner divide in marketing - myth or reality? /

In marketing, as in other areas of management studies, there is a feeling abroad that lines of communication need to be improved between those who work largely in the academic sphere and the practitioner community. Introduces the papers presented in this special issue, which explore the nature of th...

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Bibliographic Details
Call Number:Libro Electrónico
Other Authors: Brennan, Ross
Format: Electronic eBook
Language:Inglés
Published: Bradford, England : Emerald Group Pub., Ã2004.
Series:Marketing Intelligence & Planning. v. 22.
Subjects:
Marketing.
Marketing research.
Marketing > Recherche.
marketing.
BUSINESS & ECONOMICS > Marketing > General.
BUSINESS & ECONOMICS > Distribution.
Marketing
Marketing research
Andre fag (naturvidenskab og teknik) > Andre fag
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