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Fashion marketing : building the research agenda /
Research that has considered the problems faced by internationalising retailers has tended to focus upon such dimensions as non-conducive environmental conditions and inferior internal capability, rather than the conflicts that may arise from the partnerships that are formed in order to facilitate t...
| Call Number: | Libro Electrónico |
|---|---|
| Main Author: | |
| Format: | Electronic eBook |
| Language: | Inglés |
| Published: |
Bradford, England :
Emerald Group Pub.,
©2004.
|
| Series: | European journal of marketing ;
v. 38, no. 7. |
| Subjects: | |
| Online Access: | Texto completo |
Table of Contents:
- EDITORIAL REVIEW BOARD; Abstracts and keywords; French abstracts; German abstracts; Spanish abstracts; Guest editorial; Channel power, conflict and conflict resolution in international fashion retailing; The marketing directions of two fashion retailers; The changing nature of Japanese fashion; Category management: a new approach for fashion marketing?; Individual differences, motivations, and willingness to use a mass customization option for fashion products; Negative symbolic consumption and consumers' drive for self-esteem
- Fashion clothing consumption: antecedents and consequences of fashion clothing involvementPredicting online purchase intentions for clothing products; The impact of color in the e-commerce marketing of fashions: an exploratory study; About the authors