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Business marketing in the decade ahead : the key challenges we face /

About the Guest Editor After completing 27 years of steady advancementin industrial sales and marketing positions with such firms as KennecottCopper, Eastman Kodak, Nordson, and Automated Packaging, Michael K. Rich left his position as vice-president and general manager of North-WestTelecommunicatio...

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Détails bibliographiques
Cote:Libro Electrónico
Autres auteurs: Rich, Michael K.
Format: Électronique eBook
Langue:Inglés
Publié: Bradford, England : Emerald Group Pub., Ã2002.
Collection:Journal of business & industrial marketing ; v. 17, no. 2/3.
Sujets:
Accès en ligne:Texto completo