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Business marketing in the decade ahead : the key challenges we face /

About the Guest Editor After completing 27 years of steady advancementin industrial sales and marketing positions with such firms as KennecottCopper, Eastman Kodak, Nordson, and Automated Packaging, Michael K. Rich left his position as vice-president and general manager of North-WestTelecommunicatio...

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Bibliographic Details
Call Number:Libro Electrónico
Other Authors: Rich, Michael K.
Format: Electronic eBook
Language:Inglés
Published: Bradford, England : Emerald Group Pub., Ã2002.
Series:Journal of business & industrial marketing ; v. 17, no. 2/3.
Subjects:
Online Access:Texto completo