Cita APA (7a ed.)

Rich, M. K. (2002). Business marketing in the decade ahead: The key challenges we face. Emerald Group Pub..

Cita Chicago Style (17a ed.)

Rich, Michael K. Business Marketing in the Decade Ahead: The Key Challenges We Face. Bradford, England: Emerald Group Pub., 2002.

Cita MLA (8a ed.)

Rich, Michael K. Business Marketing in the Decade Ahead: The Key Challenges We Face. Emerald Group Pub., 2002.