Qualitative research at the marketing/entrepreneurship interface /
The essence of entrepreneurship is "effectual action". Researchers at the entrepreneurial/marketing interface suggest that small firms adapt marketing theory to their needs, undertaking a range of emergent actions in response to day-to-day events and problems, without recourse to formal pl...
Call Number: | Libro Electrónico |
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Other Authors: | |
Format: | Electronic eBook |
Language: | Inglés |
Published: |
[Bradford, England] :
Emerald Group Pub.,
2004.
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Series: | Qualitative market research ;
v. 7, no. 3. |
Subjects: | |
Online Access: | Texto completo |