Action research in marketing /

Develops a definition of action research that is particularly suitable for marketing and based on the articles in this issue of European Journal of Marketing, emphasising the breadth of action research in marketing and its distinctive interest in analytic generalisation, that is, in building a theor...

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Bibliographic Details
Call Number:Libro Electrónico
Other Authors: Perry, Chad
Format: Electronic eBook
Language:Inglés
Published: [Bradford, England] : Emerald Group Pub., 2004.
Series:European journal of marketing ; v. 38, no. 3/4, 2004.
Subjects:
Marketing research.
Research, Industrial.
Marketing > Recherche.
Recherche industrielle.
BUSINESS & ECONOMICS > Marketing > Research.
Marketing research
Research, Industrial
Andre fag (naturvidenskab og teknik) > Andre fag
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