Papers from the Business Innovation in the Knowledge Economy Conference 2003 /
Consumer knowledge is a very important asset for an organisation. Two types of consumer knowledge have been identified, "knowledge about customers" including customer segments, individual customer preferences, potential customers, and "knowledge possessed by customers" including...
Call Number: | Libro Electrónico |
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Corporate Author: | |
Other Authors: | , |
Format: | Electronic Conference Proceeding eBook |
Language: | Inglés |
Published: |
Bradford, England :
Emerald Group Pub.,
©2004.
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Series: | Qualitative market research ;
v. 7, no. 4. |
Subjects: | |
Online Access: | Texto completo |
Table of Contents:
- Abstracts & keywords; Guest editorial; Customer and company voices in e-commerce: a qualitative analysis; Qualitative issues in IT and organizational processes in implementing marketing strategies; Channel benefits portfolio management in the eBusiness era; V2C activity on a local level: qualitative cases
- Tampere and Silicon Valley; A qualitative sense-making classification of business incubation environments; Enhancing customer service and organizational learning through qualitative research; Awards for Excellence.