Papers from the Business Innovation in the Knowledge Economy Conference 2003 /

Consumer knowledge is a very important asset for an organisation. Two types of consumer knowledge have been identified, "knowledge about customers" including customer segments, individual customer preferences, potential customers, and "knowledge possessed by customers" including...

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Bibliographic Details
Call Number:Libro Electrónico
Corporate Author: Business Innovation in the Knowledge Economy Conference
Other Authors: Martin, Lynn M., Abbott, Julie
Format: Electronic Conference Proceeding eBook
Language:Inglés
Published: Bradford, England : Emerald Group Pub., ©2004.
Series:Qualitative market research ; v. 7, no. 4.
Subjects:
Electronic commerce > Congresses.
Knowledge management > Congresses.
Small business > Technological innovations > Congresses.
Qualitative research > Congresses.
Industrial management > Congresses.
Commerce électronique > Congrès.
Gestion des connaissances > Congrès.
Petites et moyennes entreprises > Innovations > Congrès.
Recherche qualitative > Congrès.
Gestion d'entreprise > Congrès.
BUSINESS & ECONOMICS > International > Marketing.
BUSINESS & ECONOMICS > Marketing > Multilevel.
BUSINESS & ECONOMICS > Exports & Imports.
Electronic commerce
Industrial management
Knowledge management
Qualitative research
Small business > Technological innovations
Conference papers and proceedings
Online Access:Texto completo
Table of Contents:
  • Abstracts & keywords; Guest editorial; Customer and company voices in e-commerce: a qualitative analysis; Qualitative issues in IT and organizational processes in implementing marketing strategies; Channel benefits portfolio management in the eBusiness era; V2C activity on a local level: qualitative cases
  • Tampere and Silicon Valley; A qualitative sense-making classification of business incubation environments; Enhancing customer service and organizational learning through qualitative research; Awards for Excellence.

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