Papers from the Business Innovation in the Knowledge Economy Conference 2003 /

Consumer knowledge is a very important asset for an organisation. Two types of consumer knowledge have been identified, "knowledge about customers" including customer segments, individual customer preferences, potential customers, and "knowledge possessed by customers" including...

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Bibliographic Details
Call Number:Libro Electrónico
Corporate Author: Business Innovation in the Knowledge Economy Conference
Other Authors: Martin, Lynn M., Abbott, Julie
Format: Electronic Conference Proceeding eBook
Language:Inglés
Published: Bradford, England : Emerald Group Pub., ©2004.
Series:Qualitative market research ; v. 7, no. 4.
Subjects:
Electronic commerce > Congresses.
Knowledge management > Congresses.
Small business > Technological innovations > Congresses.
Qualitative research > Congresses.
Industrial management > Congresses.
Commerce électronique > Congrès.
Gestion des connaissances > Congrès.
Petites et moyennes entreprises > Innovations > Congrès.
Recherche qualitative > Congrès.
Gestion d'entreprise > Congrès.
BUSINESS & ECONOMICS > International > Marketing.
BUSINESS & ECONOMICS > Marketing > Multilevel.
BUSINESS & ECONOMICS > Exports & Imports.
Electronic commerce
Industrial management
Knowledge management
Qualitative research
Small business > Technological innovations
Conference papers and proceedings
Online Access:Texto completo
Description
Summary:Consumer knowledge is a very important asset for an organisation. Two types of consumer knowledge have been identified, "knowledge about customers" including customer segments, individual customer preferences, potential customers, and "knowledge possessed by customers" including knowledge about product ranges, companies, and the marketplace. Electronic commerce (e-commerce) offers an ideal medium for the creation and exchange of both types of knowledge. This paper presents the results of an initial phase in a research cycle that looks at e-commerce through the lens of knowledge management. It
Physical Description:1 online resource (70 pages)
Bibliography:Includes bibliographical references.
ISBN:1845330188
9781845330187
1845441826
9781845441821

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