Pathways less travelled to value creation : interaction, dialogue and knowledge generation /

Relationship marketing is based on the idea that the existence of a relationship between customer and supplier creates value for both parties, in addition to the value of the products or services provided. In this special issue edition entitled "Pathways less traveled to value creation: interac...

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Bibliographic Details
Call Number:Libro Electrónico
Other Authors: Ballantyne, David
Format: Electronic eBook
Language:Inglés
Published: [Bradford, England] : Emerald Group Pub., 2004.
Series:Journal of business & industrial marketing ; v. 19, no. 2.
Subjects:
Relationship marketing.
Marketing.
Customer relations.
Marketing
Marketing relationnel.
marketing.
BUSINESS & ECONOMICS > Marketing > General.
BUSINESS & ECONOMICS > Distribution.
Customer relations
Relationship marketing
Andre fag (naturvidenskab og teknik) > Andre fag
Online Access:Texto completo
Table of Contents:
  • Abstracts & keywords; Guest editorial Pathways less traveled to value creation: interaction, dialogue and knowledge generation; The relationship marketing process: communication, interaction, dialogue, value; Dialogue and its role in the development of relationship specific knowledge; Competitive advantage, knowledge and relationship marketing: where, what and how?; Return on relationships (ROR): the value of relationship marketing and CRM in business-to-business contexts; Future directions in marketing knowledge: a panoramic perspective from Hollywood.

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