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Pathways less travelled to value creation : interaction, dialogue and knowledge generation /
Relationship marketing is based on the idea that the existence of a relationship between customer and supplier creates value for both parties, in addition to the value of the products or services provided. In this special issue edition entitled "Pathways less traveled to value creation: interac...
| Call Number: | Libro Electrónico |
|---|---|
| Other Authors: | |
| Format: | Electronic eBook |
| Language: | Inglés |
| Published: |
[Bradford, England] :
Emerald Group Pub.,
2004.
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| Series: | Journal of business & industrial marketing ;
v. 19, no. 2. |
| Subjects: | |
| Online Access: | Texto completo |