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Pathways less travelled to value creation : interaction, dialogue and knowledge generation /
Relationship marketing is based on the idea that the existence of a relationship between customer and supplier creates value for both parties, in addition to the value of the products or services provided. In this special issue edition entitled "Pathways less traveled to value creation: interac...
| Clasificación: | Libro Electrónico |
|---|---|
| Otros Autores: | |
| Formato: | Electrónico eBook |
| Idioma: | Inglés |
| Publicado: |
[Bradford, England] :
Emerald Group Pub.,
2004.
|
| Colección: | Journal of business & industrial marketing ;
v. 19, no. 2. |
| Temas: | |
| Acceso en línea: | Texto completo |
MARC
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| 245 | 0 | 0 | |a Pathways less travelled to value creation : |b interaction, dialogue and knowledge generation / |c guest editor, David Ballantyne. |
| 260 | |a [Bradford, England] : |b Emerald Group Pub., |c 2004. | ||
| 300 | |a 1 online resource (pages 95-160) : |b illustrations | ||
| 336 | |a text |b txt |2 rdacontent | ||
| 337 | |a computer |b c |2 rdamedia | ||
| 338 | |a online resource |b cr |2 rdacarrier | ||
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| 490 | 1 | |a Journal of business & industrial marketing ; |v v. 19, no. 2, 2004 | |
| 504 | |a Includes bibliographical references. | ||
| 588 | 0 | |a Print version record. | |
| 505 | 0 | |a Abstracts & keywords; Guest editorial Pathways less traveled to value creation: interaction, dialogue and knowledge generation; The relationship marketing process: communication, interaction, dialogue, value; Dialogue and its role in the development of relationship specific knowledge; Competitive advantage, knowledge and relationship marketing: where, what and how?; Return on relationships (ROR): the value of relationship marketing and CRM in business-to-business contexts; Future directions in marketing knowledge: a panoramic perspective from Hollywood. | |
| 520 | |a Relationship marketing is based on the idea that the existence of a relationship between customer and supplier creates value for both parties, in addition to the value of the products or services provided. In this special issue edition entitled "Pathways less traveled to value creation: interaction, dialogue and knowledge generation" articles are submitted from five sets of authors, giving different perspectives of marketing and the knowledge generation and communication aspects surrounding it. | ||
| 546 | |a English. | ||
| 590 | |a ProQuest Ebook Central |b Ebook Central Academic Complete | ||
| 650 | 0 | |a Relationship marketing. | |
| 650 | 0 | |a Marketing. | |
| 650 | 0 | |a Customer relations. | |
| 650 | 2 | |a Marketing | |
| 650 | 6 | |a Marketing relationnel. | |
| 650 | 6 | |a Marketing. | |
| 650 | 7 | |a marketing. |2 aat | |
| 650 | 7 | |a BUSINESS & ECONOMICS |x Marketing |x General. |2 bisacsh | |
| 650 | 7 | |a BUSINESS & ECONOMICS |x Distribution. |2 bisacsh | |
| 650 | 7 | |a Customer relations |2 fast | |
| 650 | 7 | |a Marketing |2 fast | |
| 650 | 7 | |a Relationship marketing |2 fast | |
| 653 | |a Andre fag (naturvidenskab og teknik) |a Andre fag | ||
| 700 | 1 | |a Ballantyne, David. | |
| 758 | |i has work: |a Pathways less travelled to value creation (Text) |1 https://id.oclc.org/worldcat/entity/E39PD3346KTBHywFPpMYKQwJym |4 https://id.oclc.org/worldcat/ontology/hasWork | ||
| 776 | 0 | |z 0861769422 | |
| 830 | 0 | |a Journal of business & industrial marketing ; |v v. 19, no. 2. | |
| 856 | 4 | 0 | |u https://ebookcentral.uam.elogim.com/lib/uam-ebooks/detail.action?docID=289854 |z Texto completo |
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