The manager's guide to competitive marketing strategies /

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Setting out the techniques on developing and applying competitive strategies, this edition is an all-in-one resource for analysing and planning competitive strategies in an increasingly hostile environment.

Bibliographic Details
Call Number:Libro Electrónico
Main Author: Paley, Norton
Format: Electronic eBook
Language:Inglés
Published: London : Thorogood, 2005.
Edition:3rd ed.
Subjects:
Marketing > Management > Case studies.
Marketing > Planning > Case studies.
Strategic planning > Case studies.
Marketing > Gestion > Études de cas.
Marketing > Planification > Études de cas.
Planification stratégique > Études de cas.
BUSINESS & ECONOMICS > Green Business.
Marketing > Management
Marketing > Planning
Strategic planning
Case studies
Online Access:Texto completo
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The manager's guide to competitive marketing strategies /
by Paley, Norton
Published 2005
Texto completo
Electronic eBook
Show all versions (2)

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