The manager's guide to competitive marketing strategies /

Show other versions (1)

Setting out the techniques on developing and applying competitive strategies, this edition is an all-in-one resource for analysing and planning competitive strategies in an increasingly hostile environment.

Bibliographic Details
Call Number:Libro Electrónico
Main Author: Paley, Norton
Format: Electronic eBook
Language:Inglés
Published: London : Thorogood, 2005.
Edition:3rd ed.
Subjects:
Marketing > Management > Case studies.
Marketing > Planning > Case studies.
Strategic planning > Case studies.
Marketing > Gestion > Études de cas.
Marketing > Planification > Études de cas.
Planification stratégique > Études de cas.
BUSINESS & ECONOMICS > Green Business.
Marketing > Management
Marketing > Planning
Strategic planning
Case studies
Online Access:Texto completo
Table of Contents:
  • About the author; Introduction; PART ONE Competitive marketing strategies: The hallmark of an effective manager; ONE Competitive marketing strategies in action; PART TWO Develop a competitive analysis; TWO External analysis: Understand the competitive world surrounding you; THREE Internal analysis: The central framework for implementing competitive marketing strategies; PART THREE Market intelligence and planning; FOUR Developing a marketing intelligence system: The underpinnings of your marketing strategy; FIVE Marketing research: The primary tool to stay in touch with customers and markets.

Similar Items