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The manager's guide to competitive marketing strategies /

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Setting out the techniques on developing and applying competitive strategies, this edition is an all-in-one resource for analysing and planning competitive strategies in an increasingly hostile environment.

Bibliographic Details
Call Number:	Libro Electrónico
Main Author:	Paley, Norton
Format:	Electronic eBook
Language:	Inglés
Published:	London : Thorogood, 2005.
Edition:	3rd ed.
Subjects:	Marketing > Management > Case studies. Marketing > Planning > Case studies. Strategic planning > Case studies. Marketing > Gestion > Études de cas. Marketing > Planification > Études de cas. Planification stratégique > Études de cas. BUSINESS & ECONOMICS > Green Business. Marketing > Management Marketing > Planning Strategic planning Case studies
Online Access:	Texto completo

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