The manager's guide to competitive marketing strategies /

Mostrar otras versiones (1)

Setting out the techniques on developing and applying competitive strategies, this edition is an all-in-one resource for analysing and planning competitive strategies in an increasingly hostile environment.

Detalles Bibliográficos
Clasificación:Libro Electrónico
Autor principal: Paley, Norton
Formato: Electrónico eBook
Idioma:Inglés
Publicado: London : Thorogood, 2005.
Edición:3rd ed.
Temas:
Marketing > Management > Case studies.
Marketing > Planning > Case studies.
Strategic planning > Case studies.
Marketing > Gestion > Études de cas.
Marketing > Planification > Études de cas.
Planification stratégique > Études de cas.
BUSINESS & ECONOMICS > Green Business.
Marketing > Management
Marketing > Planning
Strategic planning
Case studies
Acceso en línea:Texto completo
Descripción
Sumario:Setting out the techniques on developing and applying competitive strategies, this edition is an all-in-one resource for analysing and planning competitive strategies in an increasingly hostile environment.
Descripción Física:1 online resource (412 pages) : illustrations
Bibliografía:Includes bibliographical references.
ISBN:1423787072
9781423787075
9781854184047
1854184040
9781854183651
1854183656
9786611204969
6611204962

Ejemplares similares