Marketing information : a strategic guide for business and finance libraries /

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Marketing Information: A Strategic Guide for Business and Finance Libraries identifies and describes secondary published sources of information for typical marketing questions and research projects. This extensive guide serves as a strategic bibliography covering over 200 printed books and serials,...

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Bibliographic Details
Call Number:Libro Electrónico
Main Author: Diamond, Wendy, 1953-
Other Authors: Oppenheim, Michael R.
Format: Electronic eBook
Language:Inglés
Published: Binghamton, NY : Haworth Information Press, ©2004.
Subjects:
Marketing research > Handbooks, manuals, etc.
Strategic planning > Handbooks, manuals, etc.
Marketing > Recherche > Guides, manuels, etc.
Planification stratégique > Guides, manuels, etc.
BUSINESS & ECONOMICS > Marketing > Research.
Marketing research
Strategic planning
Marketing.
Informatiebronnen.
Electronic books.
handbooks.
Handbooks and manuals
Handbooks and manuals.
Guides et manuels.
Online Access:Texto completo
Table of Contents:
  • Introduction
  • Researching the competitive environment
  • Research about customers
  • Research for the promotional strategy
  • Researching the sales strategy
  • Researching price, packaging, and place
  • Special topics.

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