Cultural perspectives on services marketing /

This e-book features papers from the second meeting of the Royal Bank International Research Seminar which took place in Montreal at the John Molson School of Business, Concordia University, September 26 and 27, 2003. The main topic of this international seminar was Cultural perspectives on services...

Full description

Bibliographic Details
Call Number:Libro Electrónico
Other Authors: Laroche, Michel
Format: Electronic eBook
Language:Inglés
Published: [Bradford, West Yorkshire] : Emerald Pub., 2005.
Series:Journal of services marketing ; v. 19, no. 3.
Subjects:
Customer services.
Consumers > Research.
Ethnic markets > Research.
Service à la clientèle.
Consommateurs > Recherche.
Magasins d'alimentation ethniques > Recherche.
Consumers > Research
Customer services
Online Access:Texto completo

Internet

Texto completo

Items no disponibles

Holdings details from

Similar Items