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The Power of Survey Design : a User's Guide for Managing Surveys, Interpreting Results, and Influencing Respondents.

"Written both for those who manage surveys and those who use their results, The Power of Survey Design not only reveals the multitude of survey design factors that play subtle but crucial roles in the accuracy of survey data and therefore can taint their interpretation, but also offers a guide...

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Bibliographic Details
Call Number:Libro Electrónico
Main Author: Iarossi, Giuseppe
Format: Electronic eBook
Language:Inglés
Published: Washington, D.C. : World Bank, ©2006.
Series:World Bank e-Library.
Subjects:
Online Access:Texto completo
Table of Contents:
  • Taking a closer look at survey implementation
  • Survey management: an overview
  • How easy it is to ask the wrong question
  • A practical approach to sampling
  • Respondent's psychology and survey participation
  • Why data management is important.