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International e-marketing /
The internet, web and related information technologies have proven to betransformational. While these technologies have impacted all parts of the corporation,the marketing function has perhaps been most affected. E-marketing is now a significantpart of every global corporation's marketing arsen...
| Cote: | Libro Electrónico |
|---|---|
| Autres auteurs: | , |
| Format: | Électronique eBook |
| Langue: | Inglés |
| Publié: |
[Bradford, England] :
Emerald,
2005.
|
| Collection: | International marketing review ;
v. 22, no. 6. |
| Sujets: | |
| Accès en ligne: | Texto completo |