Brands : the logos of the global economy /

Show other versions (1)

Celia Lury considers the interrelated dimensions of the brand: as a creator of space, time and community, as a form of intellectual property and as an increasingly important medium of exchange in a global economy.

Bibliographic Details
Call Number:Libro Electrónico
Main Author: Lury, Celia (Author)
Format: Electronic eBook
Language:Inglés
Published: London ; New York : Routledge, Taylor & Francis Group, 2004.
Series:International library of sociology.
Subjects:
Brand name products.
Business names.
Marketing.
Globalization > Economic aspects.
Logos (Symbols)
Consumption (Economics) > Social aspects.
Marketing
Produits de marque.
Raison sociale.
Logos (Symboles)
Consommation (Économie politique) > Aspect social.
Mondialisation.
marketing.
logos.
globalism.
BUSINESS & ECONOMICS > Advertising & Promotion.
Consumption (Economics) > Social aspects
Brand name products
Business names
Globalization > Economic aspects
Internationalisierung
Marke
Merken.
Internationalisatie.
Economische aspecten.
Online Access:Texto completo

Internet

Texto completo

Items no disponibles

Holdings details from

Similar Items