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Advertising : a cultural economy /
With reference to cultural and economic life McFall argues that analysis has so far failed to engage with the production and consumption of adverts, and that a re-think of our understanding of advertising is long overdue. This text offers an understanding of the historical and material practices of...
| Cote: | Libro Electrónico |
|---|---|
| Auteur principal: | |
| Format: | Électronique eBook |
| Langue: | Inglés |
| Publié: |
London :
SAGE,
2004.
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| Collection: | Culture, representation, and identities.
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| Sujets: | |
| Accès en ligne: | Texto completo |
Table des matières:
- Introduction : the quaint device of advertising
- Colonising of the real
- The persuasive subject of advertising
- The hybridisation of culture and economy
- The uses of history
- Pervasive institutions and constituent practices
- Persuasive products
- Conclusion : devices and desires.