Advertising : a cultural economy /

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With reference to cultural and economic life McFall argues that analysis has so far failed to engage with the production and consumption of adverts, and that a re-think of our understanding of advertising is long overdue. This text offers an understanding of the historical and material practices of...

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Bibliographic Details
Call Number:Libro Electrónico
Main Author: McFall, Elizabeth Rose
Format: Electronic eBook
Language:Inglés
Published: London : SAGE, 2004.
Series:Culture, representation, and identities.
Subjects:
Advertising > History.
Advertising > Social aspects.
Publicité > Histoire.
Publicité > Aspect social.
BUSINESS & ECONOMICS > Advertising & Promotion.
Advertising
Advertising > Social aspects
Soziales System
Werbung
Kultur
Reclame.
Culturele aspecten.
Economische aspecten.
History
Online Access:Texto completo
Table of Contents:
  • Introduction : the quaint device of advertising
  • Colonising of the real
  • The persuasive subject of advertising
  • The hybridisation of culture and economy
  • The uses of history
  • Pervasive institutions and constituent practices
  • Persuasive products
  • Conclusion : devices and desires.

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