Chargement en cours…
Cyber chain management /
This position paper revisits earlier research to outline contemporary thinking on the nature of cyber-marketing strategies and the implications for organisations in the post-Net era. It identifies in particular recent frameworks which appear to offer insights into the complexities and uncertainties...
| Cote: | Libro Electrónico |
|---|---|
| Autres auteurs: | , |
| Format: | Électronique eBook |
| Langue: | Inglés |
| Publié: |
[Bradford, England] :
Emerald,
2004.
|
| Collection: | Business process management journal ;
v. 10, no. 3. |
| Sujets: | |
| Accès en ligne: | Texto completo |