Chargement en cours…
Design management case studies /
Annotation
| Cote: | Libro Electrónico |
|---|---|
| Auteurs principaux: | , , |
| Format: | Électronique eBook |
| Langue: | Inglés |
| Publié: |
London ; New York :
Routledge,
2002.
|
| Sujets: | |
| Accès en ligne: | Texto completo |
Table des matières:
- Chapter Introduction
- part Part I Notes on the nature of Design Management
- chapter Introduction to the case studies
- chapter Case study 1 Electrolux
- The management of complexity in a large organization / Bob Jerrard
- part Part II Research methodologies for postgraduate studies in Design Management
- chapter Design Management audits
- chapter Case study 2 Managing and marketing creativity
- Perspectives on design consultancy and architectural practice
- chapter Case study 3 The effectiveness of Design Management communication in British Telecom
- chapter Case study 4 Design Management potential at David Clarke Associates
- chapter Case study 5 Branding in the fashion industry
- Charlie Allen Menswear
- chapter Case study 6 Managing design at Skopos.