Design management case studies /

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Bibliographic Details
Call Number:Libro Electrónico
Main Authors: Jerrard, Bob (Author), Hands, David, Ph. D. (Author), Ingram, Jack, 1959- (Author)
Format: Electronic eBook
Language:Inglés
Published: London ; New York : Routledge, 2002.
Subjects:
Industrial design > Management.
Design > Gestion.
BUSINESS & ECONOMICS > Development > Business Development.
Industrial design > Management
Electronic books.
Case studies
Online Access:Texto completo
Table of Contents:
  • Chapter Introduction
  • part Part I Notes on the nature of Design Management
  • chapter Introduction to the case studies
  • chapter Case study 1 Electrolux
  • The management of complexity in a large organization / Bob Jerrard
  • part Part II Research methodologies for postgraduate studies in Design Management
  • chapter Design Management audits
  • chapter Case study 2 Managing and marketing creativity
  • Perspectives on design consultancy and architectural practice
  • chapter Case study 3 The effectiveness of Design Management communication in British Telecom
  • chapter Case study 4 Design Management potential at David Clarke Associates
  • chapter Case study 5 Branding in the fashion industry
  • Charlie Allen Menswear
  • chapter Case study 6 Managing design at Skopos.

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