Social responsibility and marketing /

The idea that an organisation is not formedmerely to provide benefit to its shareholdersis not a new concept. Some owners ofbusinesses have always recognised aresponsibility to other stakeholders and thisis evident from the early days of theIndustrial Revolution.

Detalles Bibliográficos
Clasificación:Libro Electrónico
Otros Autores: Crowther, David
Formato: Electrónico eBook
Idioma:Inglés
Publicado: [Bradford, West Yorkshire, England] : [Emerald], [2002]
Colección:Management decision ; v. 40, no. 4.
Temas:
Marketing > Social aspects.
Social responsibility of business.
Marketing > Aspect social.
Entreprises > Responsabilité sociale.
BUSINESS & ECONOMICS > Marketing > General.
BUSINESS & ECONOMICS > Distribution.
Marketing > Social aspects
Social responsibility of business
Acceso en línea:Texto completo
Descripción
Sumario:The idea that an organisation is not formedmerely to provide benefit to its shareholdersis not a new concept. Some owners ofbusinesses have always recognised aresponsibility to other stakeholders and thisis evident from the early days of theIndustrial Revolution.
Notas:Title from e-book title screen (viewed Aug. 26, 2005).
Descripción Física:1 online resource
Bibliografía:Includes bibliographical references.
ISBN:1845447077
9781845447076
0861766873
9780861766871
ISSN:0025-1747 ;

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