Gurus on marketing /

Show other versions (1)

This is a one-stop guide to the world's most influential writers on marketing. It summarises all the key concepts, theories and frameworks as well as the contribution of most of the world's leading experts.

Bibliographic Details
Call Number:Libro Electrónico
Main Author: Kermally, Sultan
Format: Electronic eBook
Language:Inglés
Published: London : Thorogood, 2003.
Series:Gurus On ... Ser.
Subjects:
Marketing.
marketing.
BUSINESS & ECONOMICS > Marketing > General.
BUSINESS & ECONOMICS > Distribution.
Marketing
Aufsatzsammlung
Biografie
Online Access:Texto completo
Description
Summary:This is a one-stop guide to the world's most influential writers on marketing. It summarises all the key concepts, theories and frameworks as well as the contribution of most of the world's leading experts.
Physical Description:1 online resource (156 pages)
Bibliography:Includes bibliographical references.
ISBN:1417595949
9781417595945
1854182439
9781854182432
1854185306
9781854185303
9781854182388
1854182382
1280173858
9781280173851
9786610173853
6610173850

Similar Items