The changing face of multinationals in Southeast Asia /

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Examines how and why corporate strategy, structure and culture is continuing to change markedly in Southeast Asia.

Bibliographic Details
Call Number:Libro Electrónico
Main Author: Andrews, Tim G., 1968-
Other Authors: Chompusri, Nartnalin, 1970-, Baldwin, Bryan J., 1937-
Format: Electronic eBook
Language:Inglés
Published: London ; New York : Routledge, 2003.
Series:Working in Asia.
Subjects:
International business enterprises > Southeast Asia.
Corporations, Foreign > Southeast Asia.
Investments, Foreign > Southeast Asia.
Financial crises > Southeast Asia.
Entreprises multinationales > Asie du Sud-Est.
Sociétés étrangères > Asie du Sud-Est.
Investissements étrangers > Asie du Sud-Est.
BUSINESS & ECONOMICS > Industries > General.
International business enterprises > Asia, Southeastern.
Corporations, Foreign > Asia, Southeastern.
Investments, Foreign > Asia, Southeastern.
Financial crises > Asia, Southeastern.
Corporations, Foreign
Financial crises
International business enterprises
Investments, Foreign
Southeast Asia
Online Access:Texto completo
Table of Contents:
  • pt. 1. The Southeast Asia regional bloc: salient features
  • pt. 2. Organizational change
  • pt. 3. Marketing.

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