Cita APA (7a ed.)

Bacon, T. R., & Pugh, D. G. (2004). The behavioral advantage: What the smartest, most successful companies do differently to win in the B2B arena. AMACOM.

Cita Chicago Style (17a ed.)

Bacon, Terry R., y David G. Pugh. The Behavioral Advantage: What the Smartest, Most Successful Companies Do Differently to Win in the B2B Arena. New York: AMACOM, 2004.

Cita MLA (8a ed.)

Bacon, Terry R., y David G. Pugh. The Behavioral Advantage: What the Smartest, Most Successful Companies Do Differently to Win in the B2B Arena. AMACOM, 2004.