Communication best practices at Dell, General Electric, Microsoft, and Monsanto /
"Through case studies of communication best practices at Dell, General Electric, Microsoft, and Monsanto, this book provides specific and powerful theories for leadership, marketing, and stockholder communication. Best practice limitations are also revealed in the cases of IBM, the Bumper Works...
Cote: | Libro Electrónico |
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Auteur principal: | |
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Format: | Électronique eBook |
Langue: | Inglés |
Publié: |
Albany :
State University of New York Press,
©2003.
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Collection: | SUNY series in human communication processes.
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Sujets: | |
Accès en ligne: | Texto completo |