Cita APA (7a ed.)

Bligh, P., & Turk, D. (2004). CRM unplugged: Releasing CRM's strategic value. Wiley.

Cita Chicago Style (17a ed.)

Bligh, Philip, y Douglas Turk. CRM Unplugged: Releasing CRM's Strategic Value. Hoboken, N.J.: Wiley, 2004.

Cita MLA (8a ed.)

Bligh, Philip, y Douglas Turk. CRM Unplugged: Releasing CRM's Strategic Value. Wiley, 2004.