Data mining techniques : for marketing, sales, and customer relationship management /

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* Packed with more than forty percent new and updated material, this edition shows business managers, marketing analysts, and data mining specialists how to harness fundamental data mining methods and techniques to solve common types of business problems* Each chapter covers a new data mining techni...

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Bibliographic Details
Call Number:Libro Electrónico
Main Author: Berry, Michael J. A.
Other Authors: Linoff, Gordon
Format: Electronic eBook
Language:Inglés
Published: Indianapolis : Wiley, ©2004.
Edition:2nd ed.
Subjects:
Data mining.
Marketing > Data processing.
Business > Data processing.
Data Mining
Exploration de données (Informatique)
Marketing > Informatique.
Gestion > Informatique.
BUSINESS & ECONOMICS > Green Business.
Business > Data processing
Data mining
Marketing > Data processing
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