Data mining techniques : for marketing, sales, and customer relationship management /

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* Packed with more than forty percent new and updated material, this edition shows business managers, marketing analysts, and data mining specialists how to harness fundamental data mining methods and techniques to solve common types of business problems* Each chapter covers a new data mining techni...

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Bibliographic Details
Call Number:Libro Electrónico
Main Author: Berry, Michael J. A.
Other Authors: Linoff, Gordon
Format: Electronic eBook
Language:Inglés
Published: Indianapolis : Wiley, ©2004.
Edition:2nd ed.
Subjects:
Data mining.
Marketing > Data processing.
Business > Data processing.
Data Mining
Exploration de données (Informatique)
Marketing > Informatique.
Gestion > Informatique.
BUSINESS & ECONOMICS > Green Business.
Business > Data processing
Data mining
Marketing > Data processing
Online Access:Texto completo
Description
Summary:* Packed with more than forty percent new and updated material, this edition shows business managers, marketing analysts, and data mining specialists how to harness fundamental data mining methods and techniques to solve common types of business problems* Each chapter covers a new data mining technique, and then shows readers how to apply the technique for improved marketing, sales, and customer support* The authors build on their reputation for concise, clear, and practical explanations of complex concepts, making this book the perfect introduction to data mining.
Item Description:Includes index.
Physical Description:1 online resource (xxv, 643 pages) : illustrations, 1 map
ISBN:0764569074
9780764569074
9780471470649
0471470643

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