Loading…
The WetFeet insider guide to careers in advertising and public relations /
| Call Number: | Libro Electrónico |
|---|---|
| Corporate Author: | |
| Format: | Electronic eBook |
| Language: | Inglés |
| Published: |
San Francisco, CA :
WetFeet,
©2003.
|
| Edition: | 2004 ed. |
| Series: | WetFeet.com insider guide.
|
| Subjects: | |
| Online Access: | Texto completo |
Table of Contents:
- Table of Contents; The Industry at a Glance; The Industry; Overview; The Bottom Line; Inside an Advertising Agency; The Making of an Ad; Inside a Public Relations Agency; The Making of a PR Campaign; Industry Rankings; Inside the Advertising Industry; How the Advertising Industry Breaks Down; Advertising Industry Trends; Inside the Public Relations Industry; How the Public Relations Industry Breaks Down; Public Relations Industry Trends; Adspeak; The Advertising Agencies; The Agencies; Other Advertising and Interactive Marketing Agencies; The Public Relations Agencies; The Agencies.
- Other PR AgenciesOn the Job; Advertising Account Manager; Advertising Media Planner; Senior Advertising Copywriter; Senior PR Account Executive; The Workplace; Lifestyle and Hours; Culture; Tr av el; Compensation and Vacation; Training; Career Notes; Insider Scoop; Getting Hired; The Recruiting Process; Interviewing Tips; Grilling Yourself; Grilling Your Interviewer; For Your Reference; Advertising Resources; Public Relations Resources.