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The power of strategy innovation : a new way of linking creativity and strategic planning to discover great business opportunities /

Strategic planning sounds business-as-usual dull, while innovation conjures up images of corporate vision and risk-taking. The truth is, the two must be brought together for companies to excel in dynamic markets. The Power of Strategy Innovation presents a five-step Discovery Process for staging, al...

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Bibliographic Details
Call Number:Libro Electrónico
Main Author: Johnston, Robert E., Jr
Other Authors: Bate, J. Douglas
Format: Electronic eBook
Language:Inglés
Published: New York : AMACOM, ©2003.
Subjects:
Online Access:Texto completo