The power of strategy innovation : a new way of linking creativity and strategic planning to discover great business opportunities /

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Strategic planning sounds business-as-usual dull, while innovation conjures up images of corporate vision and risk-taking. The truth is, the two must be brought together for companies to excel in dynamic markets. The Power of Strategy Innovation presents a five-step Discovery Process for staging, al...

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Detalles Bibliográficos
Clasificación:Libro Electrónico
Autor principal: Johnston, Robert E., Jr
Otros Autores: Bate, J. Douglas
Formato: Electrónico eBook
Idioma:Inglés
Publicado: New York : AMACOM, ©2003.
Temas:
Strategic planning.
Planification stratégique.
BUSINESS & ECONOMICS > Strategic Planning.
Strategic planning
Acceso en línea:Texto completo
Tabla de Contenidos:
  • Strategy meets innovation
  • Strategy innovation is managing the future
  • Strategy innovation is not strategic planning
  • The discovery process
  • The discovery process : the Moen story
  • The discovery process : staging phase
  • The discovery process : aligning phase
  • The discovery process : exploring phase
  • The discovery process : creating phase
  • The discovery process : mapping phase
  • Maximizing the discovery process
  • Formalizing a strategy innovation system
  • Epilogue: the future of strategy innovation.

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