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Translating into success : cutting-edge strategies for going multilingual in a global age /
The boom in international trade has brought with it an increased demand for addressing local consumers in their native language and cultural idiom. Given the complex nature and new media involved in communicating with their constituent markets, companies are developing ever more complex tools and te...
| Call Number: | Libro Electrónico |
|---|---|
| Corporate Author: | |
| Other Authors: | , |
| Format: | Electronic eBook |
| Language: | Inglés |
| Published: |
Amsterdam ; Philadelphia :
Benjamins,
2000.
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| Series: | American Translators Association scholarly monograph series ;
v. 11. |
| Subjects: | |
| Online Access: | Texto completo |
Table of Contents:
- TRANSLATING INTO SUCCESS; Editorial page; Title page; LCC data; Contents; Foreword; Introduction; 1. Microsoft Encarta Goes Multilingual; 2. 21 Adapting Time Magazine for Latin America; 3. Globalizing an e-Commerce Web Site; 4. What Price Globalization? Managing Costs at Microsoft; 5. Multilingual Information Management at Schneider Automation; 6. The Role of Translation in an International Organization; 7. Localization at Hewlett-Packard's LaserJet Solutions Group; 8. Shortening the Translation Cycle at Eastman Kodak; 9. Making a Global Product at MapInfo Corporation.