The idea of political marketing /

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O'Shaughnessy, Henneberg, and their contributors examine how the theory and practice of marketing has been and can be applied to politics. Particular attention was paid to the theory of political marketing, with conceptual definitions developed to better facilitate communication between marketi...

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Bibliographic Details
Call Number:Libro Electrónico
Other Authors: O'Shaughnessy, Nicholas J., 1954-, Henneberg, Stephan C. M.
Format: Electronic eBook
Language:Inglés
Published: Westport, Conn. : Praeger, 2002.
Series:Praeger series in political communication.
Subjects:
Campaign management.
Marketing > Political aspects.
Campagnes électorales > Gestion.
Marketing > Aspect politique.
POLITICAL SCIENCE > Political Process > General.
Campaign management
Online Access:Texto completo
Table of Contents:
  • Considerations on market analysis for political parties / Neil Collins and Patrick Butler
  • Social-psychological, economic and marketing models of voting behaviour compared / John Bartle and Dylan Griffiths
  • Market analogies, the marketing of labour and the origins of new labour / John Bartle
  • Kirchheimer's catch-all party : a reinterpretation in marketing terms / Stephan C.M. Henneberg and Stefan Eghbalian
  • Understanding political marketing / Stephan C.M. Henneberg
  • Conceptualising political marketing : a framework for election-campaign analysis / Dominic Wring
  • Political marketing and the aestheticisation of politics : modern politics and postmodern trends / Barrie Axford and Richard Huggins
  • The marketing of political marketing / Nicholas J. O'Shaughnessy.

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