Marketing the museum /

Show other versions (1)

"The history of the museum is one of shifting purposes and changing ideals. Taking a necessarily close look at the specific needs of this sector, this volume asks if it is possible to define the 'product' which the modern museum can offer. Are the theories of marketing developed for m...

Full description

Bibliographic Details
Call Number:Libro Electrónico
Main Author: McLean, Fiona, 1961-
Format: Electronic eBook
Language:Inglés
Published: London ; New York : Routledge, 1997.
Subjects:
Museums > Marketing.
Museums > Administration.
Museums > Management.
Musées > Marketing.
Musées > Gestion.
museum administration.
TRAVEL > Museums, Tours, Points of Interest.
BUSINESS & ECONOMICS > Museum Administration & Museology.
REFERENCE > General.
Museums > Administration
Museums > Marketing
Marketing.
Musea.
Online Access:Texto completo
Table of Contents:
  • Machine generated contents note: pt. 1 Issues and challenges
  • 1. museum context
  • 2. marketing context
  • 3. museum's environment
  • 4. Museums and the public
  • pt. II practice
  • 5. museum's markets
  • 6. museum product
  • 7. Communicating the museum product
  • 8. Resource attraction
  • 9. Implementing the marketing effort
  • Fictional case-study: Marketing Plan for Currie Natural History Museum
  • 10. Future developments for marketing the museum.

Similar Items