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Deconstructing public relations : public relations criticism /
This volume provides a critical look at public relations practice, utilizing case studies from public relations, advertising, and marketing to illustrate the deconstruction and analysis of public relations campaigns. Author Thomas J. Mickey uses a cultural studies approach and demonstrates how it ca...
| Cote: | Libro Electrónico |
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| Auteur principal: | |
| Format: | Électronique eBook |
| Langue: | Inglés |
| Publié: |
Mahwah, N.J. :
Lawrence Erlbaum Associates, Publishers,
2003.
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| Collection: | LEA's communication series.
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| Sujets: | |
| Accès en ligne: | Texto completo |