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Deconstructing public relations : public relations criticism /
This volume provides a critical look at public relations practice, utilizing case studies from public relations, advertising, and marketing to illustrate the deconstruction and analysis of public relations campaigns. Author Thomas J. Mickey uses a cultural studies approach and demonstrates how it ca...
| Call Number: | Libro Electrónico |
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| Main Author: | |
| Format: | Electronic eBook |
| Language: | Inglés |
| Published: |
Mahwah, N.J. :
Lawrence Erlbaum Associates, Publishers,
2003.
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| Series: | LEA's communication series.
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| Subjects: | |
| Online Access: | Texto completo |