Making and selling cars : innovation and change in the U.S. automotive industry /

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The automobile has shaped nearly every aspect of modern American life. This text documents the story of the automotive industry, which, despite its power, is constantly struggling to assure its success.

Bibliographic Details
Call Number:Libro Electrónico
Main Author: Rubenstein, James M.
Format: Electronic eBook
Language:Inglés
Published: Baltimore : Johns Hopkins University Press, 2001.
Subjects:
Konsum-, Bau- und Sparverein Produktion
Automobile industry and trade > United States.
Automobiles > Industrie et commerce > États-Unis.
BUSINESS & ECONOMICS > Industries > Service.
Automobile industry and trade
Kraftfahrzeugindustrie
Verkauf
Auto-industrie.
Vernieuwing.
Industrie automobile > États-Unis.
Automobiles > Marketing.
United States
USA
USA > Kraftfahrzeugindustrie > Produktion
USA > Kraftfahrzeugindustrie > Verkauf
Online Access:Texto completo
Table of Contents:
  • PART I: MAKING MOTOR VEHICLES: From Fordist production
  • To Lean production
  • From making parts
  • To buying parts
  • From deskilling the work force
  • To reskilling labor
  • PART II: SELLING MOTOR VEHICLES: From a class-based market
  • To a personal market
  • From dealing with customers
  • To serving customers
  • From a national market
  • To a global market
  • Conclusion
  • Notes.

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